​​After five successful issues of BEYOND, the team at Heaps Estrin had decided to refresh their brand. Since BEYOND serves as a custom content piece for Heaps Estrin, it made sense to refresh the magazine in tandem with the parent brand. The refresh introduced new typography, imagery, and a more rigid grid structure that better complements the visual language Heaps Estrin uses throughout their brand. The magazine's structure was streamlined to improve the reader experience and better connect BEYOND, Heaps Estrin and the Lobby.